About Us

Brand Story

In 2022, Raku Snow LLC took root in Kutchan, Hokkaido. Every ski season, the mountains here are blanketed in powder snow, and that becomes our promise to skiers and snowboarders — we bring together a team of coaches who love snow sports, dedicated to helping everyone who steps onto a board find their own joy on the slopes.

[ Coaching Team ]

RAKU is made up of a group of energetic, young, and driven individuals.
We came together through our love of skiing — it's both our passion and our profession.
Out of our love for skiing, we chose to stay in Hokkaido, hoping that everyone can find happiness here too!

Raku Snow School Director
First Chinese Female
SBINZ Level 3 Instructor
2023 Taotech GTB Women’s Open Champion
Celebrity Coach on “Ice & Snow”
Snowboard: SBINZ L3
Ski: NZSIA L1

RAKUSNOW Director – Shao Diandian

Specialties: Ground Tricks, Park, Carving & Powder Known as the “Niseko Living Map”

Experienced with Niseko off-piste routes
Top-level snowboard instructor certification from New Zealand
Passed the Riding assessment on the first attempt
Achieved a perfect score for grabs on terrain park jumps
Snowboard Trainer at RAKU SNOW
Snowboard: SBINZ Level 2
CASI Park Level 1
Ski: APSI Level 1

RAKU SNOW Manager — Tom

Specialties: terrain park, off-piste, powder, moguls, and varied terrain.

Named Instructor of the Year at Perisher Resort, Australia.
Snowboard Trainer at RAKU SNOW
Snowboard: APSI Level 3
Ski: APSI Level 1

RAKU SNOW Manager — Water

Specialties: on-piste and off-piste riding, park freestyle, carving, and powder.

Extensive teaching experience at ski resorts across Hokkaido.
Ski Trainer at RAKU SNOW
Snowboard: CASI Level 2
Park: Level 1
Ski: CSIA Level 3

RAKU SNOW Ski Trainer — Annie

Specialties: ski and snowboard, on-piste and off-piste riding, park freestyle, carving, and powder.

Has taught at more than ten ski resorts, including resorts in Australia, New Zealand, Niseko, Hakuba, Yuzawa, and Teine.
Flexible, detailed, and personalized teaching style.
Uses immersive, hands-on teaching.
Helps students learn through exploration.
Learn through play and grow with confidence.
Snowboard: SBINZ Level 2
Ski: NZSIA Level 2

Tim

Specialties: snowboard terrain park, features, carving, and off-piste powder; ski off-piste, powder, trees, and moguls.

Has trained and taught at resorts in Hakuba, New Zealand, and Hokkaido.
Patient and attentive instructor.
Snowboard: SBINZ Level 1
Ski: NZSIA Level 2

Ann

Specialties: children's ski lessons, advanced parallel turns, and all-mountain skiing.

Many years of experience as a ski instructor.
Teaches ski and snowboard from beginner to advanced levels.
Extensive experience teaching students of all ages.
Passed the Canadian snowboard park certification on the first attempt.
Passed the Canadian Level 2 ski certification on the first attempt.
Snowboard: CASI Level 2
Ski: CSIA Level 2

Winchester

Specialties: terrain park, off-piste, powder, moguls, carving, and varied terrain.

8 years of riding experience and 4 teaching seasons.
Former kindergarten teacher for four years; patient with both adults and children.
Explains skills simply and helps students progress step by step.
Records plenty of videos for post-lesson feedback and improvement.
Snowboard: SBINZ Level 2
Ski: KSIA Level 1

Doris

Specialties: terrain park features and jump grabs or spins, basic ground tricks, and off-piste freestyle in powder and trees.

Patient and attentive teaching.
Communicates closely with students and creates a relaxed learning environment.
Adapts the lesson pace to each student's needs.
Ski: NZSIA L1
Freeski: Level 1

Poe

Specialties: beginner and intermediate ski lessons, plus introductory freestyle.

10 years of skiing experience and visits to resorts around the world.
Patient communicator with strong knowledge of Niseko terrain.
Looks forward to meeting you on the slopes.
CASI LV1
CSIA LV1

ShuShu

Specialties: terrain park, off-piste, powder, and beginner-to-intermediate progression.

YONEX-sponsored rider.
Patient, energetic, and fun.
Safety-focused and always encouraging.
A distinctive and stylish female rider.
Snowboard: CASI Level 1
Ski: CSIA Level 1

Shanks

Specialties: snowboard ground tricks and carving.

Years of skiing, living, and working experience in New Zealand.
Extensive experience teaching off-piste and terrain freestyle.
Focused and passionate.
Lessons available in Mandarin, English, and Cantonese.
Clear communication with positive encouragement.
單板：SBINZ lv2
Ski: NZSIA Level 1

Ving

Specialties: terrain park, children's lessons, on-piste and off-piste riding, carving, and beginner skiing.

Started a ski career in Australia in 2018.
Snowboard: AADIDESS Level 1
Ski: CSIA Level 1
SAJ Ski Level 3 certified

Chili

Specialties: beginner skiing, beginner and intermediate snowboarding, easy terrain, and all-mountain cruising.

Skiing since 2019.
Has visited ski resorts in Japan, New Zealand, and Australia.
Experience in lift operations and ski equipment rental.
Fluent in Mandarin, English, and Japanese.
Snowboard: SBINZ Level 1; Ski: APSI Level 1

PJ

Specialties: beginner ski and snowboard lessons, easy terrain, and all-mountain touring.

Languages: English, Malay, Mandarin, and Cantonese. Teaching: Children, adults, and beginners.
Beginner-friendly guidance that makes learning simple and easy to understand.
Fun, interactive, game-based lessons that improve technique and correct bad habits.
3 years of dry-slope teaching experience, with more than 1,000 students taught.
Ski: SAJ Level 2, CSIA Level 1

Anderson

Teaching: Children, adults, and beginners.

Teaching Style: Beginner-friendly, fun, and interactive lessons using games to improve techniques and correct bad habits.

Teaching: Children, adults, and beginners.
Teaching Style: Beginner-friendly, fun, and interactive lessons using games to improve techniques and correct bad habits.
Ski: SAJ Level 2, CSIA Level 1

Eason

Specialties: beginner ski lessons, powder techniques, terrain use, and rhythm.

[ Corporate Culture ]

For us, every winter is filled with the same devoted routine — kneeling down to check the fit of your ski boots, precisely adjusting your bindings, and out on the slopes, bending down again to fine-tune your gear or holding your hand to help you find your balance.

We know better than anyone that for guests who've traveled far, a whole year's worth of anticipation begins the moment they're handed a board that truly fits them. Equipment isn't just a tool — it's the confidence that lets you safely explore a world of white; instruction isn't just technique — it's the key that lets you experience speed and freedom. When our equipment specialists select the perfect gear for today's snow conditions, and when our coaches guide you down the slopes with professionalism and patience, the belief we hold close is simple: to make these moments shine brighter than you imagined — whether it's a child cheering as they carve their first turn in boots that finally fit, an adult breaking free of fear and flying down the run on top-tier skis, or a family standing together on their boards, gazing at Mount Yotei.

From selecting the board that suits you best to finding your own way of riding the wind on the slopes, our in-store equipment specialists and on-mountain coaches are each other's closest support. Between the busy moments of the ski season, we come together to study the finer points of board maintenance, share new teaching methods and gear-matching ideas, and lend each other a hand — whether in the shop or on the slopes — keeping this seasonal team lively and full of energy.

We want to add a spark of brightness to your holiday. From the moment you receive your gear to the moment you return it with a well-earned “good job today,” only by keeping that light in our own eyes can we make your entire ski season shine brighter in memory.